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Source: Battle shoes Wang Vans classic band Kiss 2009 latest joint special Air Jordan V European Limited review last article: Vans classic band Kiss 2009, the latest joint special section next: Air, Jordan, V, Europe Limited[Chinese shoes Network - brand observation] recently released 2014 earnings Adidas seemed relieved, and its sales revenue growth in all regions except North America, where the majority of the market and have achieved double-digit growth . But whether in the Greater China region and globally, there are still some problems to be solved for this company. This year is the Adidas "road leading to 2015," the critical moment, from the brand strategy it is bound to be a move to attract consumers. 2014 t Retro jordans for sale he year for Adidas can be described as joy and sorrow are two different worlds. The joy is the world's second largest sporting goods manufacturer, sustain the Group's full-year sales growth of 6% Data: 2014 product line because of its strengths - sports performance series and sports fashion series, Greater China full-year sales growth of 10% to 1.811 billion euros in the fourth quarter sales growth of 11%; while Group's global sales growth of 6%, up from the 14.203 billion euros in 2013 to 14.534 billion euros in 2014, an increase of 2%. sad is that this looks good sales performance did not bring a good-looking earnings. Due to the euro exchange rate, increased costs, as well as steps to sell its brand of music losses, net loss widened Adidas. German sportswear maker said the three months ended December 2014, the net loss of 140 million euros, the losses far higher than the 10 million euros over the same period of 2013. Nike beat before, after dogged Under Armour Adidas in the market to competition, but also a great effort. leading to 2015, the Chinese market has become the focus of 2010 Adidas in China's market share just came in fourth place, the top face of Nike, Li Ning and Anta. Adidas was in the limelight in the market gradually lost, i cheap jordans for sale mens n order to boost its long-term plan to develop a five-year, at the end of China's retail expansion strategy to regain, and named it the "Gateway 2015 program." The core of this program are: the offline retail stores from 550 cities extended to 1400, adding 2,500 stores. High Skyline general manager of Greater China director of Adidas Group (Colin Currie), told reporters, "Our goal is very simple, that is, until 2015 when he became the leading sports brand in Greater China." The Adidas achieve two punch of this strategy, the first is the category attack - promoted market faster through a combination of each category; the second is to expand into emerging cities. Skyline High said, "future growth in this emerging medium and small cities, which we call the future of the city." Once the effect of policy changes directly reflected in the number of years of earnings: Greater China since fiscal 2010, from 1 billion euros in sales growth for five years, a total increase of about 80%; the other hand, the Group's overall performance, but only from the 2010 fiscal year rose to 11.99 billion euros in fiscal year 2014 of 14.534 billion euros, an increase of about 21%. focus on the Greater China market in 2015 has become an important strategic Adidas, accordin cheap foamposites g to high Skyline revealed that the road leading to 2015 this program also has a name called "Win in China, win the future": "We believe Chinese market for the world's major sporting goods brands are essential, so Adidas want access to global success, we must strengthen investment in China, win in China. " This year is crucial for Adidas, the year is ending, "leading to the 2015 road". And a dramatic change this year, also indicates that Adidas have to cope with many unexpected challenges. Adidas had 20 years of cooperation with the Chinese Football Association, did not wait for Chinese football to fruition, when the end of 2014 with the Chinese Football Association not to renew, the Chinese soccer team has miraculously victory in the Asian Cup group match three games. store expansion into growth engines In contrast with local brands shrink stores, an increase of two years the store has become an important driving force Adidas sprint performance in Greater China. Skyline High, said: "First, we are rapidly expanding Original Classic Series stores Second, in the Chinese market hype NEO store, it has become the Chinese market leader in sports series third, we do improve with the dealer. store and display the way they operate. Fourth, improve the capa Cheap air jordans for sale city and quality of store employees, so that they can communicate more professionally with the consumer. " segmentation of the retail outlets to enhance the brand experience segmentation of retail strategy is a part of the Adidas retail expansion plans: in the "Gateway 2015 of the Road" program in the newly opened shop in 2000, there are some different from the traditional store segmentation shop. These are Chinese consumers to create customized consumer experience include Adidas Brand Center, Women's footwear specialty stores and franchise stores. In volume terms, Adidas subdivision stores in Greater China currently has more than 80, accounting for 1% of the ratio. The reason why there is such a policy, high Skyline explained: "In 2015 the road leading to the formulation of strategies, professional survey found that consumers there are shops segmentation of the demand because in the past three to four years, China. consumer tastes become more sophisticated, consumption patterns become more mature, they have more self-selection and segmentation needs. segmentation model stores, can adapt to different consumer tastes and consumer preferences. " channel sink, expanding cities of the future Save inventory and other closed shop different brands, i Retro jordans for sale n this round of industry downturn, the Adidas remains a not low speed shop. Since "the road leading to the 2015" strategy to carry out, Adidas in China added as much as 2,000 stores, mostly in the lower line of the "city of the future." High Skyline revealed that in 2014 Adidas newly opened store in the heart of the future of the city's shops accounted for 50%. For Adidas, the future of the city's layout and cities vary. "Those products that resonate in such cities Beijing, Shanghai, consumer groups may not be suitable for three, four-city market." According to the market survey results show Adidas "brand" concept is a very important factor in a second-tier city market, but in the third and fourth-tier cities, "Brand added price" has become a more influential factor. Thus, according to the needs of different market Adidas put in different product categories. For example, Adidas Homecourt generally targeted at high-end stores in the form of first-tier cities, the sale of limited edition products or star logo has also only have a sales center in the brand. China to promote the localization of marketing activities Adidas has reached the 2015 final of the year ending strategy and launched a new global project - campaign to promote the project, thro cheap jordans for sale ugh this project continues to consolidate its position in the sports brand. High Skyline told reporters: "We have issued a 'Sport 15' campaign The marketing campaign will show the world sports core of our brand, mainly to the sports performance series presented to the consumer, so that they understand the Adidas itself. and adhere to the core concept of Adidas. " main sports performance series, the consolidation of the professional status Before the Spring Festival this year, released the latest soccer advertising "is jealous of you qualify it?", The Adidas soccer goal is to create a consumer noble, arrogant, unruly and other elements mixed visual experience. According to Adidas data, this campaign has aroused wide concern in the advertising in-line 48 hours, it produced 1,300 online interaction. The introduction of this star-studded advertising, may be seen as Adidas for their football positions consolidated. Football has been the traditional areas of strength category Adidas. This advantage is facing the threat of newcomers. Promotion of the marketing campaign will lay the foundation for Adidas in 2015. Other activities, including football and basketball categories. "Sisters" theme to promote, and tap the potential of the female consumer marke cheap jordan shoes for men t Adidas 2015 Women's series of promotional activities had begun. This year is the third year Adidas "Sisters" marketing theme, they proposed a new slogan - "There are sisters, not impossible." major brands have launched women's product line, the women shop are new markets for all sports brands, such as Nike in 2014 opened the world's only two stores, opened a Chinese only. Canada's women's sports brand lululemon yoga into China did not open the store, but only opened showrooms. But Adidas at the end of last year opened three stores. This means that the world-renowned sports brand battleground is shifting to women's sports product line, which may also become an important strategy for Adidas in the Chinese market. Adidas said sales growth of the company products is very strong woman, in 2013 has maintained double-digit growth. In this regard Skyline High said: "In doing strategic road leading to the 2015, when the survey research we did in 2010 found that Chinese women have the rapid changes in the market segments, it is becoming increasingly important Chinese market . " According to these surveys, Adidas in 2013 launched a special marketing programs for women. This is its first attempt in the Chinese market, but also all the Chinese sports brand Cheap air jordan 12 taxi for sale online free shipping first introduced marketing programs for women. Thereafter, Adidas opened its first female store, mainly for relatively high-end female consumer. Skyline High, said: "Women's products have always been our fastest-growing business in China, one of the latest brand category tracking survey, significantly enhance our influence in the female consumer groups in the Adidas brand recognition. knowledge of, and familiarity with aspects of the willingness to buy improved significantly. " Although the plan is still unwilling to disclose the specific stores, but Adidas China has also confirmed that 2015 will continue to open more stores woman. High Skyline believe this year's women's market is still very optimistic. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Shannon Love fashion brand)recently, a pair of customized Air Jordan 11 attracted everyone's attention. Based on the NFL team, the New York jets, the Air Jordan 11 "Legend Blue" color brings a much customized custom of the team. 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